Boca Raton Regional Hospital
Hospital TV Commercial Production
We created this hospital TV commercial production for a local agency in Boca Raton Florida. Medical TV commercial production is not easy, and takes great skill to pull it off properly. This particular spot was shot over a period of two days. We were under a great deal of pressure from the hospital to assure anonymity during production. The talent in the commercial were actual surgeons, and employees, not professional actors. The surgeons and employees enjoyed the idea of being in a TV commercial. For us it require more hands on management since the hospital employees were not actors and we had to give them a short course in acting. Our greatest challenge was to work around the very hectic schedules of the 2 main surgeons highlighted in the spot. We mobilized a film crew of about 14 for this shoot. One of the challenges for our crew was that everyone who entered a certain area of the hospital had to wear full scrubs from head to toe. Imagine our DP and AC operating thee Fisher Dolly wearing baggy scrubs, footie’s, and what looks to be a shower cap on their heads. Well this was our wardrobe during the shoot. from the grips, gaffers, and art department, to the ad agency creative director, was everyone was dawning the light blue scrubs. And for good reason, in the room next door to our set was a full on operation room, where there was an actual open heart surgery taking place during our set-up. This is serious stuff, and there was no room for error. We were able to successfully get all of the creative shots needed for this hospital TV commercial production. Our client was very happy, and the crew was relieved that we pulled off another masterpiece, even under these precarious circumstances. Another medical TV commercial production in the books!